The Reign of the Cundys
In September 1821 Thomas Cundy of Pimlico, architect
and builder, succeeded Porden as the second Earl
Grosvenor's surveyor. Cundy may have been recommended by his predecessor, as like Porden and Kay he
had been a protege of S. P. Cockerell, the district surveyor
of St. George's, Hanover Square. He was certainly
conversant with the Mayfair estate already, having altered
two houses in Grosvenor Square, No. 7 (1808) and No. 30
(1815–16), acted in lease-renewals for two others (Nos. 11
and 29), and applied for the lease of at least one property
close to Grosvenor House. His brother, the engineer
Nicholas Wilcox Cundy, had also lived briefly first in Brook
Street just off the estate, then in Norfolk (now Dunraven)
Street. (ref. 55) But the decisive factor must have been Thomas
Cundy's connexion with the 'Five Fields' area of Pimlico,
towards which all eyes were now turning as the next
logical place for expansion on the Grosvenor estates. By
1811 serious plans had already been laid for the development of Belgravia; (ref. 56) there were at least two false starts,
but by the time that Cundy became estate surveyor
development was about to take off, and since he operated
from Ranelagh Street (now Beeston Place and the eastern
end of Ebury Street) he was well placed to superintend
affairs. For the next forty years Mayfair was to take a back
seat, as a style both of development and of architecture
was evolved for Belgravia and Pimlico, and then reflected
back upon the older estate. The principal early figures in
this evolution were the speculative builders, the great
Thomas Cubitt, Seth Smith, and to a lesser degree
Joseph, James and Thomas Cundy II, the sons of the
estate surveyor. (ref. 57) But though Thomas Cundy I must have
matured the layout of Belgravia, and certainly had a
hand at the start of his sons' speculations there, he died
in 1825 before matters were at all advanced. Thomas
Cundy II, his eldest son, now took over the surveyorship
to Lord Grosvenor, an appointment he was to hold for
over forty years and then pass on in turn to his third son
Thomas Cundy III, who retained the post until 1890.
Day-to-day architectural control of the London estates
was thus in the hands of the same family for nearly
seventy years.
Officially the briefs of Thomas Cundy I and II seem
to have exceeded Porden's in one important respect only.
This was that the Cundys began to consider and approve
plans for any new buildings or rebuildings undertaken
by tenants. This duty, obviously evolved with Belgravia
in mind, was to become vital on the Mayfair estate as well.
Here a new era of general rebuilding, small perhaps compared to the volume of development further south, but
still significant, was ushered in with the retirement of
Porden. If the falling-in of Mayfair leases was partly the
cause, the Cundys must also have encouraged this distinctly new policy, as it offered them greater opportunities
as well as more responsibilities. The family certainly took
their early chances in Belgravia while Thomas Cundy I
still lived, and though Thomas Cundy II relinquished
his interest in his brother Joseph's 'take' of land round
Chester Square on becoming surveyor, (ref. 58) he probably
continued designing for the family speculations, as his
father had done.
How much Thomas Cundy II designed on the estates
during the first twenty years of his surveyorship, before
the accession of the second Marquess in 1845, is hard to
say. Well before his father's death he had been engaged
in the architectural side of the practice, and for works of
the mid 1820's their hands are indistinguishable. What is
undoubtedly true is that their most lucrative Mayfair
commissions of this period were undertaken for the
Grosvenors themselves. The first one, the reconstruction
of Nos. 15 and 16 Grosvenor Square as Belgrave House,
has hitherto escaped notice, but was a large business. In
1819 the second Earl Grosvenor's heir, Viscount Belgrave, had married Lady Elizabeth Leveson-Gower; the
wealthy couple soon had children and wanted for a substantial London house. The answer was the pair of houses
in the middle of the north side of the square, which
between 1822 and 1824 were transformed by the Cundys
into a regular palace, at a cost of over £12,000. They
acquired a new stucco front some seventy-five feet in
length, with four giant engaged columns running through
first-and second-storey levels (Plate 20a). This illustrious
mid-terrace composition must have been an influence
on the façades of Belgrave Square, which were being
evolved shortly after this date. The interior of Belgrave
House, though modest on plan, can scarcely have been
less magnificent, as John Davis, a Brook Street
cabinet-maker, presented a bill for £3829 for work
done here.

Figure 10:
Nos. 93–98 (consec.) Park Lane, details of decorative ironwork, mainly of 1823–8
Immediately afterwards, in 1824, Earl Grosvenor
initiated an even more massive rebuilding scheme for
Grosvenor House itself. Porden had reconditioned the
house but had scarcely enlarged it, and this was what the
Cundys now prepared to do. Thomas Cundy I must have
been a party to the scheme's inception, but all extant
drawings date from after his death. The only major
addition actually erected, the great picture gallery of
1826–7, was certainly in the hands of Thomas Cundy II,
assisted in the execution of the work by his brothers, the
short-lived mason James and the soon-bankrupted carpenter Joseph. As architects, the first two Cundys had
neither the sophistication nor the individuality of a
Porden: their Grosvenor House scheme, therefore,
though lavish and imposing, was essentially pedestrian,
relying much upon engaged columns for exterior effect
(Plate 18a, 18b). In contrast to this heavy Roman effort,
a chaster scheme submitted (without invitation) by
Smirke makes one sigh for more imaginative patronage
on the part of the second Earl Grosvenor (Plate 18c). Later,
in 1842–3, Thomas Cundy II added a noble screen
equipped with florid iron gates to front the courtyard
towards Upper Grosvenor Street. Though modelled on
Holland's Carlton House screen, it has been translated
into the same sober Roman idiom (Plate 20c).
Still, the second Cundy does appear to have had a lighter
side at times, if the façade of the Grosvenor Office at No.
53 Davies Street, a fresh and cheerful essay of the 1830's
in the stucco of Belgravia, can be taken as his (Plate 20b).
There is no evidence for the authorship of this engaging
composition, enlivened by touches of Greek detail, but
Cundy is the obvious candidate, and stylistic parallels
with the demolished Belgrave House, also fronted in
stucco, seem to suggest his hand. Meanwhile, he was also
well supplied with out-of-town work for the Grosvenors,
for instance at Moor Park in Hertfordshire, where over
£15,000 was spent by Earl Grosvenor between 1828 and
1831. (ref. 59)

Figure 11:
St. Mark's Church, North Audley Street, west front.
Architect, J. P. Gandy-Deering, 1825–8
With the Cundys at the helm, the Greek Revival
scarcely got an airing on the Mayfair estate. The chief
exception is the work of that rare architect, J. P. GandyDeering. He was the winner in 1824 of a competition for
the new church of St. Mark's, North Audley Street. The
surviving portico and pronaos of his church (fig. 11)
display able scholarship and exceptional purity of detail,
and go some way to explain why the extant designs of
another competitor, John Goldicutt, were not chosen.
Goldicutt also participated in the redevelopment at Nos.
93–99 (consec.) Park Lane, but there was nothing very
Greek in the outline of this range (Plate 19a). Here and
elsewhere, lessees were mostly content to display the new
fashion, as far as exteriors were concerned, in pretty castiron balconies and verandas on the fronts and backs of
their houses (figs. 10, 12b). Again, Gandy-Deering was
the exception. A unique and highly fashionable terrace of
houses designed by him in c. 1825–35 at Nos. 14–24
(even) South Street (Lord Melbourne lived in one of
them) manifested the same careful discipline and sense
for proportions as his St. Mark's designs (Plate 24c;
fig. 12c). So it is lamentable that only two forlorn houses
in this row remain, while of other work by Gandy-Deering
in the South Street area virtually nothing survives.<No. 14 demolished in 1978.>
Another architect employed on the western halt of the
estate was William Atkinson. His rebuilt Dudley House
(1827–8) is the most important house of this period to
remain. Its stucco façade follows the lead of some of the
simpler Regent's Park terraces, whilst some handsome
passages of its interior decoration mark the point of
transition from a chaste Greek style to the more fulsome
manner associated with the Italianate of Charles Barry
(Plate 21).
In the 1820's one or two interesting architects had their
homes upon the estate, a circumstance which easily led
to their employment here and there. One such was George
Stanley Repton, son of the landscape gardener, who in
1821 was encouraged by his banking friends the Loyds to
come and live close to them in Norfolk (now Dunraven)
Street. His house, overlooking the park, has been
demolished, but in the early 1820's he designed stabling
in Wood's Mews for Samuel Jones Loyd, the future Lord
Overstone (Plate 22c), and is likely to have done more
work, either for Loyd or for himself. P. F. Robinson, an
affable and ingenious ex-assistant of Porden's who is best
known for his books of picturesque cottage designs, lived
and worked for many years at a house on the site of the
present No. 80 Brook Street; he altered Somerset House,
Park Lane, in 1819 and on various occasions acted for his
regular clients, the Osbaldestons, in their search for a
Mayfair house; (ref. 36) an instructive account of one such
episode, in connexion with No. 51 Brook Street, will
be found in Appendix III. Though the houses of Repton
and Robinson have disappeared, the more original residence of Jeffry Wyatt (Sir Jeffry Wyatville) still survives at
No. 39 Brook Street (Plate 22a). Wyatt moved into this
pleasant and unusually planned early Georgian house in
about 1802, at which time he was partner in a building
business with premises behind in Avery Row and Brook's
Mews. As his architectural practice expanded he seems
to have relinquished the building side, and shortly after
1821 he smartened up the old house substantially by
remodelling several rooms, constructing a small circular
entrance hall, and adding a large and long toplit gallery
at first-floor level behind on the Avery Row side. The
character of this work is classic in the manner of Soanc,
but far more subdued. Wyatt also acted in lease-renewals
and altered several houses in Grosvenor Square, principally No. 6 in 1809 for the Marquess of Bath, his patron
at Longleat, and he may also, like Robinson, have made
a small addition at Somerset House, Park Lane (1811).
Other leading architects of the period are less well
represented on the estate. Smirke's scheme for Grosvenor
House was never seriously considered and his only other
known design, a small addition at Camelford House, does
not seem to have been built. The substantial works done
by C. R. Cockerell at No. 88 Brook Street in 1824 have
been swept away, and the house he altered for his brother
at No. 1 Upper Grosvenor Street has been demolished.
In Grosvenor Street there are few traces of the internal
alterations made by Decimus Burton at No. 18 (1835–6),
but rather more of those by Lewis Vulliamy at No. 51
(1836). Anthony Salvin is said to have worked at Grosvenor
House in 1835, but the nature and extent of his employment remain a mystery. As for Charles Barry, he appears
to have been employed on the estate only in his later
career, and again his two known works, both refrontings,
have disappeared. That at No. 41 Brook Street (1852–3)
was not particularly significant, but his recasing of No. 2
South Street in 1852 was a lavish affair. This house, which
had been enlarged by the Duke of Orleans, the famous
Philippe Egalité, during his English exile (1789–90), had
a return front to Park Lane, by then a highly fashionable
address. Barry therefore dressed the building in a noble
outfit of Italianate stucco façades with a festive and ornamental frieze, rather in the manner of some of the houses
in Kensington Palace Gardens (Plate 22b).
In general, the reign of the second Earl Grosvenor and
first Marquess of Westminster (1802–45) brought few
drastic changes to the fabric in the smartest parts of the
Mayfair estate. Since leases were often renewed without
particular conditions, rebuilding occurred only as and
when the lessees desired and was rarely prompted by the
estate. Apart from the recasting of Belgrave House, only
one house along the main sides of Grosvenor Square is
known to have been completely rebuilt between 1804 and
1854, and that was No. 47, reconstructed in 1814–15
because of its poor state to the designs and under the
superintendence of a little-known builder, Thomas
Martin.
Yet elsewhere there was no shortage of building activity,
a fact which is partly obscured by the spate of subsequent
reconstruction in the first Duke's day. To take the clearest
instance, a good deal of Davies Street and of the small
streets south of Grosvenor Street and north of Brook
Street was transformed in the 1820's and 1830's. The
main operators were Seth Smith and, to a lesser extent,
Thomas Cubitt, famed as developers in Belgravia. But
both had built on the Mayfair estate before turning to
Belgravia, Smith on the west side of Davies Street between
Brook Street and Three Kings Yard (1818–20), Cubitt at
the north end of Berkeley Square, next to the corner with
Davies Street (1821–2). Cubitt was of course to outstrip
Smith in Belgravia, but in Mayfair Smith was the bigger
speculator. Yet of the sixty-three small but decent houses
he put up between 1822 and 1833 in the Gilbert Street,
Binney Street and Weighhouse Street area, possibly to the
designs of William Maberley (Plate 23a), only a single
one, No. 27 Gilbert Street, survives (fig. 12a); even his
dissenters' chapel has disappeared. Cubitt's slightly later
developments have fared no better. In 1837–40 he rebuilt
much in the Grosvenor Hill-Bourdon Street area, a
group of houses on the west side of Davies Street, and
three substantial houses in Grosvenor Street. None of
these remains. In Cubitt's case these enterprises may
have been intended to take up the slack from his undertakings elsewhere, but Seth Smith's smaller workforce
was more probably stretched by his Mayfair developments.

Figure 12:
ELEVATIONS OF THE 1820's
a. No. 27 Gilbert Street. Builder, Seth Smith, 1828–9. Now extended
b. No. 98 Park Lane. Architect, John Goldicutt, 1823–5
c. No. 16 South Street, Architect, J. P. Gandy-Deering, c. 1825–30. Demolished
A third, much smaller improvement in this area that
happily survives is the Running Horse public house
together with Nos. 52–54 (even) Davies Street of 1839–40
(Plate 24b). This originally comprised the pub, a pair of
houses, and building workshops behind, erected by the
small contracting firm of Joshua Higgs and Company as
their headquarters. Though the business here never seems
to have grown to great proportions, a nephew of Joshua
Higgs apprenticed here was to become co-founder of the
much bigger Higgs and Hill. (ref. 60) Also, in the year of the
firm's establishment at this address, 1839, a son, Joshua
Higgs junior, submitted to the Select Committee on
Metropolis Improvements an elaborate scheme for
improving the north end of Davies Street with shops and
a chapel in the Grecian style of Regent Street (Plate 24a).
But the scheme came to nothing, and the top of Davies
Street had to wait another fifty years for its improvement.
Two other districts underwent major change at this
time. One was the Green Street area, where the presence
of several minor architects and surveyors such as Samuel
Erlam, Edward Lapidge and Daniel Robertson was a
stimulus to rebuilding activity in the 1820's. A principal
builder-speculator here was John Elger (Plate 23c),
a native of Bedford who form about 1825 had a yard on
the estate in South Street, east of South Audley Street.
Over the following twenty years he took a substantial
number of good sites in different parts of the West End,
and he was also the builder of Thomas Cundy II's screen
at Grosvenor House (1842–3). Elger's niece was to marry
Thomas Cundy III, and in the 1840's his South Street
premises were passed on to John Kelk, who in his turn
relinquished them in about 1862 to George Smith and
Company. (ref. 61) All these are highly reputable names in the
London building world of the time, and all are frequently
met with on the Mayfair estate. The connexions between
these figures, though often unclear to us, were evidently
crucial to their operations. Yet despite Elger's importance,
the only estate work of his to survive in any recognizable
form is No. 138 Park Lane (Plate 19c), a house at the
corner with North Row, originally two premises but
united by him in 1831–2.
The last district to be substantially redeveloped at this
time, South Street, Chapel Street (now Aldford Street)
and Portugal Street (now Balfour Place), also brings up its
individuals, but by and large they are more obscure. The
Gandy-Deering developments in the western part of
South Street have already been mentioned. One of his
associates here was James Gallier, who soon became
bankrupt and departed to America, where he won some
fame and fortune as an architect in New Orleans. (ref. 62)
Gallier's chief backer was John Robson, who had a large
coach manufactory behind the north side of South Street
and the west side of South Audley Street and built houses
hereabouts. In the late 1820's Robson, a Mr. Arber and
Thomas Oliver divided a good deal of the ground round
here for redevelopment, but there were other figures too
such as William Skeat on the south side of Mount Street
close to Park Lane (Plate 23b). Oliver and his successor
John Feetham appear to have been the largest operators;
they did much work in Portugal Street and Chapel Street
and among the larger houses which Feetham took was
No. 74 South Audley Street, where he altered the main
house, pulled down the old Portuguese Embassy chapel
behind, and erected stables on the site, which survive as
the present No. 26 South Street (1833). It was probably
also at this time that the Grosvenor Chapel acquired its
present external dressing of stucco; major works were
undertaken by William Skeat in 1829–30, after the chapel
had become the property of the parish.

Figure 13:
EARLY-VICTORIAN ELEVATIONS
a. No. 11 Upper Grosvenor Street. Architect, Henry Harrison, builder, James Ponsford, 1842–3
b. No. 50 Grosvenor Square, elevation as submitted in 1849; altered in execution. Builder, Sir Matthew
Wyatt. Demolished
The developments in this district also mark the first
appearance of Wright Ingle, for nearly forty years a
speculator upon the Mayfair estate. In the 1820's his
activities were modest in scope, but they gradually
enlarged. Between 1841 and 1851 he was absent from the
estate scene, but in the following eleven years he was
constantly at work altering or reconstructing one house
or another, his largest single task being the rebuilding of
No. 42 Grosvenor Square (1853–5). He eventually died
in 1865, full of years and riches, and was buried in his
native town of St. Ives, Huntingdonshire. (ref. 63) The two
survivors from Ingle's speculations are Nos. 11 Upper
Brook Street and 20 Grosvenor Street, a pair of similar
small houses both of 1852–3. It is significant that though
Ingle is sometimes described as a builder, he was not one
in the ordinary sense of the word at least in his later years,
nor so far as is known was he an architect. His enterprises
of the 1850's were invariably erected by other building
firms and usually, it appears, designed by Henry Harrison,
an architect who lived for some years in Park Street and
had experience of designing for speculative builders. In
about 1843 James Ponsford, a major speculator in
Tyburnia, now developing apace on the other side of
Hyde Park, called in Harrison to design a pair of large
houses at Nos. 10 and 11 Upper Grosvenor Street
(fig. 13a) and a smaller one behind at No. 62 Park Street.
Those in Upper Grosvenor Street are among the few
remaining examples on the Mayfair estate to adopt the
full Belgravia manner: completely stuccoed with Italian
porches, pedimented first-floor windows and iron balconies, and spaciously planned so as to include ample
public space and internal light-wells. Harrison may also
have designed a set of houses erected by Ponsford in
North Audley Street (all now demolished), and he
certainly altered Hampden House, No. 61 Green Street,
and Derby House, No. 26 Grosvenor Square. Under
Ingle's aegis he was responsible for Nos. 11 Upper Brook
Street, 20 Grosvenor Street, and 42 Grosvenor Square,
except for the façades. These, in accordance with a policy
that must now be discussed, were the work of Thomas
Cundy II (figs. 14, 15, 17).
The death of the first Marquess of Westminster in
1845 marked the start of a twenty-two-year heyday for
Thomas Cundy II. Just like his father before him and
his son after him, the second Marquess celebrated his
accession with an outburst of building. In the country,
his principal architects were William Burn, who altered
Eaton once again and designed a new house on the
family's Fonthill estate in Wiltshire, and T. H. Wyatt,
who scattered a handful of Grosvenor-financed churches
across the Salisbury diocese, churches being the
enthusiasm of the age.
But in London the Cundys still ruled supreme. Thomas
Cundy II had already been laying his plans, for in 1844
he obtained the consent of the first Marquess to a proposition for adding stuccowork, porticos, window dressings,
cornices and balustrades in Grosvenor Square to 'such
of the houses as may be thought to require it. The terms
for renewal in all houses to contain stipulations to this
effect and a drawing to be submitted by the parties
applying.' (ref. 64) This was more than a vague idea, it was a
proposal for refronting on a vast scale. In May 1845
measurements were being taken from the façades of the
south-side houses, the new Marquess telling inhabitants
'I am anxious to obtain a correct design for some proposed
improvements'; (ref. 65) four years later, Cundy produced to
the Grosvenor Board 'a drawing showing his suggested
alterations' for all the houses along this side. (ref. 66) There is
also more than a suspicion that Cundy prepared a uniform
elevation for the north side of the square. In 1855, at the
time that substantial reconstruction on this side first
became a practical proposition, an elevation of the whole
frontage as existing was drawn; moreover, the houses
eventually rebuilt here, No. 10 at the east end (fig. 15)
and Nos. 20 and 21 at the west (Plate 25b), were allotted
unusual and matching pilastered fronts, as though they
were to form flanking wings to Nos. 15–16, formerly
Belgrave House. (Soon after the Marquess had moved
into Grosvenor House in 1845 this house became free.
It had then been taken by a speculative businessman,
Kensington Lewis, and divided back into two in 1848–9,
with some alterations to the front.) It appears therefore
as if the Marquess and Cundy now conceived their old
Belgrave House as the centre of a splendid composition
embracing the whole north side of the square.
Whether, as all this implies, there was serious thought
of refronting the whole square over a long period so as
to make the houses 'range uniform' in the Belgravia
manner is not clear. But it soon became apparent that
the new policy had no prospects of quick advancement.
The first practical opportunity to refront a house in
the square did not come until 1851. By chance it was the
famous Derby House, No. 26; Henry Harrison was the
lessee's architect, and not unnaturally wanted a slightly
different front from the type prescribed by Cundy. In
the event Cundy designed the new façade, but probably
with some concessions. A similar compromise with the
new estate rule must have been reached at the next house
to be refronted, the surviving No. 38 Grosvenor Square
(1854–5); unlike most of the square it already had a completely stuccoed front, and therefore Cundy had to
provide different detailing (Plate 25a).
Soon, Cundy and the second Marquess, knowing there
was no chance of a quick, clean sweep in the square, were
also soberly applying themselves by means of compulsory
clauses in terms for new leases to refronting almost every
house in the main streets as it came up for renewal. The
first house that appears to have fallen under this fiat was
No. 18 Grosvenor Street (since refronted again), for
which Cundy provided an elevation in February 1846.
At first the policy was slow to get off the mark, but by the
mid 1850's it was well under way, and between 1850 and
Thomas Cundy II's death in 1867 almost fifty separate
refrontings can be traced as having been carried out in the
major streets, nearly all in conjunction with lease renewals.
Although these refrontings had to be proceeded with
piecemeal, it is not improbable that a coherent design
existed for the frontages in each major street, to which
Cundy turned when an individual house was being
renewed. In 1848 he produced a general design for the
north side of Brook Street east of Davies Street, and the
wording of the original terms of renewal for Nos. 41 and
43 on the south side suggests that he may have proposed
another one for this side. There is indirect evidence too
for such a design on the north side of Grosvenor Street,
where a large number of houses between A very Row and
Davies Street, some of them contiguous, were rebuilt or
refronted with similar façades of a uniform height and
with a distinctive frieze (fig. 14c). In Grosvenor Square
nearly all the fronts rebuilt on the south and west sides
had common characteristics, with stone dressings instead
of the cement used in the side streets, harder and lighter
bricks for the walling, and stone balustrades to the areas
rather than iron railings (Plate 25). Even in South Audley
Street, where little refronting took place in the Cundy era,
the one block to be rebuilt, Nos. 53–55 (consec.) of
1858–60, had its special, markedly ornamental design,
though only No. 55 (fig. 14b) has survived to tell the tale.

Figure 14:
ELEVATIONS BY THOMAS CUNDY II
a. No. 11 Upper Brook Street. Builder, Wright Ingle, 1852–3
b. No. 55 South Audley Street. Builders, Reading and William Watts, 1858–9
c. No. 17 Grosvenor Street. Builder, John Newson, 1855–6
Inevitably there were exceptions to the policy, especially
early on, as the cases of Nos. 26 and 38 Grosvenor Square
have already shown. Some few lessees escaped the condition of refronting or successfully rejected Cundy's
elevations. At No. 2 South Street his design was supplanted by that of the lessee's own architect, Charles
Barry, no doubt because of the latter's superior prestige;
at No. 41 Brook Street Barry again had his own way. At
No. 50 Grosvenor Square, the home of the aged General
Grosvenor, Lord Robert Grosvenor (the brother of the
Marquess) took charge of the rebuilding deemed urgently
necessary in 1847. He brought in (Sir) Matthew Wyatt,
the developer of Victoria Square and of much of Tyburnia,
who was allowed to build the whole house, and the Marquess was reduced to twice requesting Wyatt to simplify
and tone down his elevation, presumably because the
originals (fig. 13b) were too brash for the estate norm.
Generally, however, the Marquess supported Cundy to
the hilt. At No. 41 Upper Brook Street, Sir Henry Meux
and his architect Samuel Beazley had to submit to the
stone balcony insisted upon; and even so eminent a
domestic architect as Burn, who had twice worked for the
Marquess, had to employ an elevation by Cundy when he
rebuilt No. 18 Grosvenor Square for Earl Fortescue
in 1864–7 (Plate 54a).
The refronting policy raises several issues. What were
the precedents? Were the Estate's motives primarily commercial or aesthetic? And was it the fruit of Thomas
Cundy II's ambitions, or did it in the main reflect the
desires of the tenants? Though the answers must in part
be guessed, it is plain that Belgravia and its newer outliers
westward, beyond Grosvenor land, lay at the root of
Estate thinking. There, uniformity and the stucco style
had proved an asset, not a liability, and there must have
been some anxiety that Mayfair might go into decline
unless something of the kind were tried there. Rebuilding,
though frequently undertaken in the main streets and
square during the period of the second Marquess, was
often unrealistic, wasteful and unnecessary, and could
deprive the estate of valued tenants; as there was no way
of influencing internal alterations, refronting was the only
other option. Nevertheless, the whole operation was to
a degree eccentric. There was no obvious precedent, and
the few successors, like the Bedford Estate's refronting of
Russell Square at the turn of the century, were not strictly
parallel. It was also a destructive policy. Thomas
Cundy II and the second Marquess were not sensitive
souls when it came to the architecture of the past, and
in their anxiety to promote a revitalized Mayfair estate
in good repair, not only did much of the Georgian
appearance of the streets and square vanish, but many fine
houses, including Derby House, were entirely destroyed.
If the epochs of the second Marquess and the first Duke
are compared, it cannot seriously be questioned that the
first Duke built more that was of permanent merit and
destroyed less of real value than his father had done.

Figure 15:
No. 10 Grosvenor Square, elevation to the square. Architect, Thomas Cundy II, builder, C. J. Freake, 1864–6. Demolished
Still, many of Cundy's fronts (Plate 25; figs. 14, 15, 17)
were able compositions in their own right, especially
where plots were broad enough to allow him adequate
space. One fine surviving example, at No. 52 Grosvenor
Street, involved Lord Radnor in large expenditure in
1854–5. This front (fig. 17) is still in the strict Italian style,
with a deep cornice upon consoles, individual balconettes
to the first-floor windows, and the cement rustication
running evenly up the sides of the building. Later on,
these elements begin to change. Another big surviving
elevation is that to No. 4 Grosvenor Square, in fact a
complete rebuilding of 1865–8 (Plate 25d). Here the
basic material is the hard, unyielding white Suffolk brick
so fashionable during this period; upon this have been
fitted the conventional appendages of refronting policy,
i.e. deep cornice and roof balustrade, window dressings,
rusticated quoins, pediments to the first-floor windows
(here supported on columns), first-floor balconies, stuccoed ground storey, and projecting open portico. But
by this time the various details have something of a French
flavour, consistent with the appearance of Thomas
Cundy III as an important power under his father.
Thomas Cundy III, who was, as will be seen, a designer
of distinctive Francophile tendencies, was in fact paid for
drawings for No. 4 Grosvenor Square. His first recorded
appearance on the Grosvenor estate was in 1854–6, when
the very large job of rebuilding Nos. 20 and 21 Grosvenor
Square, ascribed in The Builder to 'the firm of T. and
T. Cundy', was in fact almost entirely the work of the
younger man. (ref. 67) From then on he played an increasing part
in matters of design on the estate, and from 1864 until he
replaced his father as estate surveyor in 1867 it is likely
that a good proportion of 'Cundy' designs were his.

Figure 16:
No. 52 Grosvenor Street, elevation as originally built. Lessee, Benjamin Timbrell (carpenter), 1724

Figure 17:
No. 52 Grosvenor Street, elevation after refronting. Architect, Thomas Cundy II, 1854–5
In the large majority of cases involving the Cundys,
their role was confined to refronting, even where there
was a complete rebuilding. Lessees and speculators
acquiesced in this arrangement because they knew that
Cundy designs would generally pass the increasingly stiff
hurdle of acceptability for façades at the Grosvenor Office,
while behind the fronts they could proceed much as they
did elsewhere. As usual, we are best informed for
Grosvenor Square (Plate 25). Here, out of ten reconstructions with Cundy fronts between 1853 and 1867,
two actually were planned by the Cundys. These were
Nos. 20 and 21, where they were employed directly by
the tenants, no doubt through the mediation of the
Grosvenor Office, and the successful builder, John Kelk,
got the contract as the result of tendering for their already
formulated plans. Only one other of these ten houses is
known to have been planned by an independent architect
acting directly for a client. This was No. 18, the house
rebuilt by William Burn for Earl Fortescue. The remaining seven were probably all planned by large builders
with experience in speculation, or more correctly by
architects working under them according to an arrangement already common: No. 42 by Henry Harrison for
Ingle, Nos. 10, 26 (the 1861–2 rebuilding), and possibly
also Nos. 4 and 40 by William Tasker for Freake, and the
other two by unknown designers, No. 2 under Kelk,
No. 30 under George Trollope and Sons. Varying degrees
of speculation were involved in these houses. Sometimes
there was technically no speculation at all on the builders'
part, as at No. 30 where it was the tenant who stood to
gain, bringing in Trollopes and then selling on his own
behalf the house that they built for him. In some other
cases a client was found at an early stage, and not only
was the lease granted to him but the finishings of the house
and on occasions even the planning were determined by
his requirements. Thus at No. 10 Grosvenor Square,
Freake built a single house instead of the two he had
originally contemplated for the site to meet the wishes of
his client Lord Lindsay, who paid £35,000 for the
privilege. At this house no less than four architects were
involved in one way or another: Lewis Vulliamy, the
Lindsay family's old architect, who was consulted over
the planning at an early stage; Freake's architect Tasker,
who actually provided the plans and was probably
responsible for most of the interior; Cundy, who designed
the fronts (fig. 15) on behalf of the Estate; and lastly
a Mr. Young, a surveyor who was called in at the insistence
of Lord Lindsay's solicitor to look over the specifications
and proposed one major alteration. (ref. 68)
Nevertheless the critical role in most of these Grosvenor
Square houses was that of the independent speculative
builders, whose repute and reliability were vital to the
successful carrying out of the refronting policy. Of Wright
Ingle something has already been said. C. J. Freake was
principally a Kensington figure, not widely active in
Mayfair, but whose high status and respectability were
affirmed by houses like those in Grosvenor Square: with
Lord Lindsay, for instance, Freake could conduct his
correspondence on a level almost of social equality. John
Kelk too had broken through from the level of mere
tradesman or entrepreneur to that of public benefactor
and (eventually) baronet; his commitments on the estate
were wider than Freake's. Trollopes on the other hand
were an up-and-coming if somewhat faceless firm:
they were to be incomparably the most important builders
on the Grosvenor estate at the turn of the century.
But for the period of the second Marquess, the most
significant and typical estate builder was none of these,
but John Newson of Grosvenor Mews. According to
tradition, Newson came to London in the 1830's from
Woodbridge in Suffolk, took a contract for roadsweeping
in Berkeley Square, and graduated via the making of
trunks for maidservants into the building industry.
Whatever the truth, he was big enough by 1835 to make
a sizeable speculation in the Ebury Street district of
Pimlico, where he built the delightful houses of Bloomfield Terrace in one of which he made his home. (ref. 69) He also
had a Mayfair base and began here with a series of
rebuildings near his workshops, in those parts of modern
Grosvenor Hill and Bourdon Street that Cubitt had not
touched. He then proceeded to larger works in the main
streets, especially Grosvenor Street, where he rebuilt or
worked on nine of the minor houses (Nos. 13, 14, 17, 23,
24, 25, 65, 79 and 80) between 1851 and 1857. Newson
was small enough to employ outside architects. In the
1840's he had an association with the Mount Street
cabinet-maker Thomas Dowbiggin, (ref. 70) while for the
surviving No. 25 Grosvenor Street the recorded architect
is F. W. Bushill, and for Nos. 79–80 Sydney Smirke (who
had his office here). But Newson appears to have had
a good understanding with Thomas Cundy II, and participated whole-heartedly in the refronting policy. Yet
frequently, many of the surviving Newson houses with
Cundy fronts turn out to be less than complete rebuildings and retain a few older features.
Though by no means an operator on the scale of Thomas
Cubitt, and perfectly content to do contract as well as
speculative work, Newson did well enough to build himself a country house, Haskerton Manor near Woodbridge,
and buy other Suffolk property. On his retirement, one
son took over his Mayfair interests, another his property
and yards in Pimlico, and the latter side survives as
W. H. Newson and Sons, timber merchants of Pimlico
Road. (ref. 71) But what separates John Newson from the
speculative builders of the previous generation is his
interest in working-class housing. In the 1850's he built
in Grosvenor Hill and Bourdon Street the first two
blocks of an important series of 'model lodging houses'
erected on the Mayfair estate: St. George's Buildings
(1852–3) and Bloomfield Flats (1854–6), as well as the
smaller Oxford House, Grosvenor Market (1860), now
demolished. St. George's Buildings was for the newly
formed St. George's Parochial Association, but Bloomfield Flats was Newson's own enterprise, and in both the
initiative appears to have been his, at least according to
Henry Roberts, who reports similar ventures by Newson
elsewhere in London. (ref. 72) Roberts, the best-known of the
early architects to specialize in working-class housing, was
brought in to plan St. George's Buildings, an austere,
galleried block of workman-like appearance (Plate 30a).
For the time the estate did not manifest much interest,
but the second Marquess must have been impressed by
the success of the experiment. In the 1860's he began to
encourage much larger developments of working-class
flats on his estates, at first with the Metropolitan Association for Improving the Dwellings of the Industrious
Classes, later with the Improved Industrial Dwellings
Company. Before the Marquess died in 1869 this campaign was mainly confined to Pimlico, so there are no
I.I.D.C. blocks in northern Mayfair prior to Clarendon
Flats in Balderton Street (1871–2). But in 1868–9 the
St. George's Parochial Association did add to their
previous ventures with a further block in Bourdon Street,
Grosvenor Buildings, this time designed by R. H. Burden
and built in two tones of brick to cheer up its essentially
sober elevations (Plate 30b).
The last years of the second Marquess were ones of
stylistic restlessness. Gothic had scarcely yet been seen
on the estate, nor was it ever to secure more than a toehold.
However when it did appear its teeth could be sharp, as
was manifested in a chemist's shop at No. 26 South
Audley Street, an eccentric and controversial creation of
1858 by Thomas ('Victorian') Harris demolished in the
first Duke's rebuildings. Some of this kind of assertiveness percolated through to other styles deemed more
suitable to town houses. In this context a number of
significant schemes on the northern part of the estate,
now almost entirely lost, must be mentioned. One was
a single house. In 1866–9 Sir Dudley Marjoribanks
rebuilt his residence at the corner of Upper Brook Street
and Park Lane. The new Brook House was on the grand
scale (Plate 27a); its architect was T. H. Wyatt, a choice
possibly prompted by the Grosvenors (who had long
patronized him in the country), and the style was rebarbatively French. It proclaimed for all Park Lane to see that
the fustian classic of Thomas Cundy II had had its day
upon the estate. But a little further north, larger developments were in the mid-1860's already springing up in
confirmation of this message. These were the reconstructions of the whole of Hereford Street (soon to be called
Hereford Gardens) and of a range nearby at Nos. 489–
497 (odd) Oxford Street (Plate 27b), while further east
at Nos. 411–413 (odd) rebuilding of a similar kind was
contemplated but could not yet be undertaken.
Hereford Gardens and the Oxford Street ranges are
inseparable from the Grosvenor Place improvements,
that is to say the rebuilding of properties along Grosvenor
Place and the laying out of Grosvenor Gardens on the
eastern edge of the Belgravia estate. All of these works as
built betray the hand of Thomas Cundy III working
untrammelled by the restrictions of previous estate policy.
Grosvenor Place itself had a complicated history and was
the last of these improvements to be undertaken, but for
Grosvenor Gardens, initiated in 1863, Thomas Cundy III
provided designs for the street fronts; behind these, highclass builders were allowed to proceed much as they
pleased. Cundy's elevations here were of a French-style
Second Empire character and of an elaboration and
colourfulness hitherto unknown in London terrace architecture, with tall mansards and pavilion roofs, lavish
stone dressings, and plenty of red brick, terracotta and
polychrome slatework. Though his inspiration was no
doubt the New Louvre, mediated through such recent
buildings as Burn's Montagu House and Knowles's
Grosvenor Hotel, Cundy showed that he had learned
something too from the proponents of Advanced Gothic.
The Mayfair schemes matured at the same time as
Grosvenor Gardens and by the same methods, with
Thomas Cundy III as architect for the elevations once
again, but because the developments were smaller and
the neighbourhood of Oxford Street was less fashionable,
the façades were somewhat more sober, but with a similarly
animated roof-line (Plate 14b). Hereford Gardens, the
only strictly residential development of the three, was
originally to comprise nine houses, which were to be set
back from Oxford Street with an open space in front. The
terms for its development were taken by Trollopes, but
at a high price just before a big building slump, and they
were soon in trouble with the venture. To make them
easier to sell, twelve houses instead of nine were built and
the elevations of six of these were simplified, so that the
final result as built between 1866 and 1876 had little of
the brio of Grosvenor Gardens. By contrast Nos. 489–497
(odd) Oxford Street, a block of shops with accommodation over, proceeded without a hitch in 1865–6, Mark
Patrick and Son being the builders for all the lessees. The
appearance of this handsome range (Plate 27b), with an
unanswered pavilion at the Park Street corner, suggests
that it may have been the Estate's hope to rebuild the
remainder of the block up to North Audley Street when
leases fell in. Further east, Cundy also in 1864–5 provided modest French-style elevations (with proposed
terracotta dressings) destined for a rebuilding at Nos.
411–413 (odd) Oxford Street; these were eventually
extended to Nos. 407–409, and the block was carried out
in 1870–4. This rather forlorn range is now the only
survivor of French-style elevations in Mayfair, but it
testifies to what may have been the start of a systematic
attempt by the second Marquess to smarten up the
bedraggled appearance of Oxford Street, a policy frustrated by difficulties with leases and by his own death.
If the French-style developments of the Oxford Street
area and of Grosvenor Place marked the end of the long
sway of Thomas Cundy II, they were also in their way
a turning point for his son. For though Thomas Cundy III
succeeded as surveyor to the second Marquess on his
father's death in 1867 and held this post under the first
Duke right up until 1890, he was never again so largely
employed as an architect on the Mayfair estate. He
certainly did some smaller designing jobs under the first
Duke, but his role was mainly confined to that of a surveyor. In fact the Duke seems firmly to have shut Cundy
out from the architectural aspects of the great rebuilding
undertakings he was to initiate from the 1880's. With his
accession in 1869 (at first as third Marquess) the whole
refronting policy finally collapsed, and yet another distinctive epoch in the estate's architecture was ushered in.